When people search online, they usually type a few words that describe what they want. These words are called keywords. They’re also the building blocks of your search engine marketing strategy, because they tell you what your target audience is looking for when they go online. Finding keywords with high volume and low competition so you can compete in paid search ads is challenging. However, when you know where to look and what to avoid, it doesn’t have to be exhausting. Here are some ways to find profitable keywords in minutes instead of months:

Check the news

If you’re looking to get a feel for what people care about and what your competitors are talking about, check out the news. What are the top headlines? What are people discussing in the comments? What do people want to know more about? What are people worried about? What are people celebrating? You might find some of your most profitable keywords in the news.

Find your most-trafficked pages

Find your top-trafficked pages. What are your customers clicking on? What are they reading? What are they clicking to buy? What are they reading to learn more about? What are they reading to get inspired? What are they reading to plan their next trip? What are they reading to celebrate? Where do they go to sign up for an email list? What are they reading to ask a question? Once you’ve found what your customers are clicking on, look for keywords in the headlines, URLs, and descriptions. If you’re lucky, your readers will tell you what they’re looking for, and you can use that as a keyword opportunity.

Ask your customers


Once you’ve done a survey, you can use your survey results to ask your customers more specific questions about the keywords they used in the survey. Use your survey responses to ask your customers, “What do you mean when you say X?” or “How do you use X?” You might find that your customers use a keyword in a different way than you expected. You might find that they’re using a keyword that you’re not targeting. You can also use your survey to ask your customers, “What are your biggest frustrations when it comes to X?” or “What do you wish you knew about X?” You might find that customers use a different word to describe their pain point or wish.

Find the words people misspell


Items that are misspelled in Google search are outliers. They’re outliers in search engine results, which means they’re generally not searched for very often. They’re outliers in your search engine ranking report, which means they don’t appear in your search engine rankings. Finding misspelled keywords can help you find low-competition portunities in your niche. You can also use misspelled keywords to decide which terms you want to target in your content. Find misspelled keywords by looking for keywords with low search volume in your keyword search engine results. You can also use a search engine like misspelled.me to find misspelled keywords. Find misspelled keywords with high search volume in your keyword search engine results. You can also use a search engine like misspelled.me to find misspelled keywords.

Find the words people miss when typing


People sometimes type a search term and then backspace to erase one letter to change the word they want to type. Search engines record both the misspelled word and the word people wanted to type. To find these types of keywords, search in your keyword search engine results. You can also use a search engine like misspelled.me to find misspelled keywords. Find misspelled keywords with high search volume in your keyword search engine results. You can also use a search engine like misspelled.me to find misspelled keywords.

Summing up


Keywords are the building blocks of your search engine marketing strategy. They tell you what your target audience is looking for. Find profitable keywords with high volume and low competition. You can find keywords in your newsfeed, top-trafficked pages, your ads, your survey results, and misspelled words people type. Find low-competition keywords in your industry with high search volume. You can find these keywords in your newsfeed, top-trafficked pages, your ads, your survey results, and misspelled words people type. When you know what people are searching for, you can create content that helps them and moves you up the search engine rankings.

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